Monday, February 28, 2011

Crush Notifier Facebook app creates Love Connections between mutual crushers


The maker of the now-banned Breakup Notifier Facebook app has come up with something that should trigger a new ban. Instead of reporting when a "object of your affection's" relationship status changes, the new app, Crush Notifier, tells the object you're "crushing on them."

The new Facebook app, Crush Notifier, launched on Friday, Feb. 25. Breakup Notifier sent you an email if those you selected changed their relationship status, while Crush Notifier allows you to choose people that you are "crushing on" and sends them an anonymous notification email.

That email doesn't tell them who crushed on them, just that someone did. In order for the Love Connection to occur, the crushee has to crush the crusher back. Since the email is anonymous, it means there's no impetus for the crushee to get back to the crusher. Instead, it would have to be a truly mutual crush.

Crushes are purchased with Facebook Credits. Everyone gets two crushes for free.

The developer, Dan Loewenherz believes his predecessor Facebook app, Breakup Notifier, was automatically pulled because of its quick spike in usage: more than 3.6 million people signed up for it in the first three days.

Ironically, Loewenherz was about to start using Facebook credits to monetize Breakup Notifier when the hammer fell. So far, he's had no real response from Facebook, so he moved on to Crush Notifier.

Via: Crush Notifier Blog

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