It's official: sex.com domain name sale certified as world record by Guinness

It's now been certified: the sale of the domain name sex.com last year was a record. So says the Guinness Book of World Records, according to a report by the TechRadar issued on Wednesday, Feb. 22.


Clover Holdings, based on the Caribbean island of St. Vincent, bought the sex.com domain name from bankrupt Escom LLC. Escom, in turn, previously bought sex.com in 2006 for between $11.5 and 14 million (depending on thereport). Escom declared bankruptcy in early 2010.

Although Clover purchased the domain name, it hasn't really done anything with it. A quick trip over to sex.com shows a domain name parking page, with links to other sex-related sites and the tagline "Just what you're looking for."

Germany-based domain name marketplace Sedo.com negotiated the deal between Escom and Clover Holdings. Sedo.com was quite proud of the announcement, saying,

"The sale of Sex.com was truly a team effort. We spent about two years with the domain, establishing the relationships, researching and finding the right buyer and managing the domain's transfer. We're honoured that Sedo was trusted with such a high-value and high-profile sale, and we're ecstatic that it is now being recognized by Guinness World Records as a record-breaking deal."

Sedo probably saw the announcement by Guinness as a nice birthday present. Sedo turned 10 on Feb. 12.